"Joachim Nordwall marks 20 years of his iDEAL label with The Black Book, a blinding sweep of original material from JASSS, Stephen O'Malley, Ramleh, Robert Aiki Aubrey Lowe, Carlos Giffoni & Prurient, Ectoplasm Girls, JH1.FS3, JS Aurelius, Autumns, John Duncan, and many more. The story of iDEAL starts out in London 1998, when Nordwall was living the hardscrabble life: working in an underwear shop near Liverpool Street station; living in a filthy Bayswater apartment; scoring industrial records from the Music and Video Exchange; getting drunk in cheap pubs, and dreaming of starting a new record label and platform. He called it iDEAL, and 180 releases, 20 years later, it has become an invaluable node for non-standard, wayward expressions of modern electronic noise in all its mutable variation. iDEAL's success and longevity may well be down to the way that Nordwall treated it as a social and artistic home, offering a place where mutually exclusive styles could bed down away from the mainstream or the genre police, and feed into a much larger, work-in-progress definition of fringe music. The Black Book extends, in the spirit of the label, an idealized compilation of disparate possibilities connected by a sense of musical mystery and chaotic energy. To focus on just a few highlights, the ever unpredictable JASSS makes a notable inclusion with the serene vignette of LP opener, "Parental Youth", while Jim O'Rourke unfurls 17 minutes of gloaming post-industrial drone with "In Regards". Label friend Jonathan Uliel Saldanha contributes the tense, searching horns of "Siren Frontier", and Ectoplasm Girls cook up the grim, thrumming electronics of "Neuropean". John Duncan parses the airwaves to find the curdling organism of "Shortwave6", and Frederikke Hoffmeier (Puce Mary) and Jesse Sanes seduce with the narcotic drone-pop of "At The Bottom Of The Night" as JH1.FS3, alongside a powerful rhythmic oddity from Stephen O'Malley, a stark death rattle from Trepaneringsritualen as Týr × Reið × Vend with "nd þau né átto, óð þau né hfðo", and Norn Iron's Autumns "Lose It" on a mucky acid 'floor swill. Cover design by Philip Marshall, mastered and cut by Matt Colton at Alchemy. Also features: Pact Infernal, Vanity Productions, Mokira, Dungeon Acid, Coppice, and Drew St Ivany." - Ideal.
After nearly a decade of false starts, multiple game plans veering off the rails, and a handful of shattered hopes and/or dreams, the odyssey is finally complete—the new Fusetron site is here.
This is the first phase of a multipart rollout that will span the next few months: the currently browsable stock includes miscellaneous new releases from the past 8+ months (we have a lot of catching up to do), plus approximately a third of our backstock. Note that we’ve reduced/slashed prices on many titles and will continue to do so in order to make room for new stock. We’ll also be expanding / tweaking / improving / debugging the site itself (for example, we still have work to do on the automated international postage system, not to mention the inevitable inventory discrepancies that come with transferring an ancient and massive database to a new system).
Over the next few months, as we take inventory, clean house, and delve into our storage, we will be uploading thousands of additional items, gradually, on a near-daily basis. This will include the majority of the LPs, as well as many titles, in all formats, once thought long-gone. Many currently “sold out” items are likely to resurface.
Finally, once our general backstock is up (probably in the next two or three months) we’ll begin making our extensive stockpile of rarities available online for the first time: tons of random out-of-print titles, "deadstock," warehouse finds, secondhand collectibles, etc., accumulated over the past few decades.
Frequent/returning customers will be getting early access to these items. Details to follow on how this will work (a priority mailing list? a 'frequent flyer'-like program?), but it will not be based on dollars spent. We want to reward those who consistently support us, especially in the discogs marketplace era (to those who show up trying to poach five copies of a one-off rarity, and nothing else, ever… ¯\_(ツ)_/¯ ).
So—we suggest you take some time to dig through the site—even we’ve been surprised by what’s been turning up, and there’s much more to come.
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