More than four decades on, with yet another round of punk anniversaries safely behind us, heres a chance to remind ourselves that not everyone believed or indeed peddled the myth of the Year Zero. Maybe thats because they were young enough not to have to prove their youth. A good three years junior to Johnny Rotten and six years to Joe Strummer, Edward Ball had spent his 1960s childhood equally entranced by the Beatles on the radio and Patrick McGoohan playing The Prisoner on TV. And while the promises of a popular culture infused with fresh art school ideas had gone stale by the 1970s, a teenage Ed Ball would recognise the dawning of an independent DIY culture as a chance to rekindle them in a brand new way. To do so he had to bypass the corporate machine, then otherwise busy selling the Year Zero narrative to a gullible media, and set out on an unbeaten path that would soon converge with the leftmost edges of the nascent mod revival. Having formed his first band O-Level in 1976, Ball found a kindred spirit in school friend Daniel Treacy. For a while their bands Television Personalities (fronted by Treacy) and Teenage Filmstars (fronted by Ball) existed in tandem until the latter morphed into The Times. Following a legal dispute around the name of their DIY label Whaam!, obviously monikered after Ray Liechtensteins 1963 painting as opposed to a certain pop band of the day, Ball launched his bands very own Artpop! imprint. Having released six Times LPs between 1982 and 1986, by the end of the decade Ball reemerged on Alan McGees Creation Records, delving into electronic psychedelia and supplementing his recording career with a day job as a friendly executive/receptionist at the companys London of office. There he would sit behind a desk in front of one of his own paintings, sometimes speaking dismissively of himself in the third person to unsuspecting visitors. Sometime later, Ball would return to writing observational pop songs destined for the lower reaches of the charts as a fully paid up member of the Mill Hill Self Hate Club. . . . Here is that rarest of things: British guitar pop history without baggage. Because only the best went with The Times back in the early eighties. - Robert Rotifer, Canterbury, 2017.