Hidden Harmony

"Hidden Harmony Recordings is a record label, specializing in new perspectives of the meditative and ambient realm of captured sound. Rooted in Estonia, its objective is to release music on vinyl and to promote the work of artists working in electronic and experimental genres of music. Our approach aims to engage the listener/record collector both on the level of the musical content, and also to stimulate the act of listening visually and physically. Due to this intention, our team pays particular attention to the artistic effort on multiple levels: cover art, label design, layout and materials used during the production of the release. From the beginning of the development until the moment the listener can experience our product, our designers seek to augment and embellish the encounter which goes beyond being merely a sonic one. Emphasis on the conceptual aspects of our releases helps the listener to amplify the listening experience and explore the beauty and diversity of the multitude of cultural expressions which fail to acknowledge any borders. Therefore, it is worth mentioning that ⅔ of our label's small team consists of professional designers, and our roster of artists has so far included musicians from Estonia, Canada, Argentina, Siberia, France and Ireland. During the visual identity building process it is important to reflect the consistent core values at the heart of the label, encompassing every detail: from the digital representation to the physical vinyl record. Everything should speak of the balance, mindfulness and integrity of the release. Any little detail can be picked up by our potential listener/collector and travel through the vortex of their perception to stimulate the mind and imagination. At HHR we appreciate the complex filter that is the human perception and we do our best to feed it with the most intricate, opulent, copious, intriguing and sonorous impetus we possibly can while keeping it simple and honest. Through various experiments in presentation we settled upon a holding-pattern and label identity which exhibits a unified style among all of our releases. The conceptual intention of our vinyl releases gives optimal space for such expression by having outer and inner record sleeves, with a die-cut window illuminating the inner designs. The sleeves are then used as vehicles which carry design and artwork that can greatly enhance the listening experience by visually and physically engaging the mind of the person involved. Consistency in cover architecture and typography across the platform of releases drives recognition and gives space for artists to shine without enforcing strict boundaries on the form of expression. Such a concept helps to create artistic synergies between the audio and the visual artists and encourages a collaboration which can in turn enrich the overall aesthetic sensation for the listener/record collector. In our minds, uniform presentation in the outer sleeve gives way to creative input from the artist through the cover 'portal'. Through careful attention to detail, and consistently referencing the musical content of our releases against their visual representation, Hidden Harmony Recordings has created an iconic and immediately recognizable imprint as a label, allowing for creative interpretation while still retaining a persistent identity."
After nearly a decade of false starts, multiple game plans veering off the rails, and a handful of shattered hopes and/or dreams, the odyssey is finally complete—the new Fusetron site is here.

This is the first phase of a multipart rollout that will span the next few months: the currently browsable stock includes miscellaneous new releases from the past 8+ months (we have a lot of catching up to do), plus approximately a third of our backstock. Note that we’ve reduced/slashed prices on many titles and will continue to do so in order to make room for new stock. We’ll also be expanding / tweaking / improving / debugging the site itself (for example, we still have work to do on the automated international postage system, not to mention the inevitable inventory discrepancies that come with transferring an ancient and massive database to a new system).

Over the next few months, as we take inventory, clean house, and delve into our storage, we will be uploading thousands of additional items, gradually, on a near-daily basis. This will include the majority of the LPs, as well as many titles, in all formats, once thought long-gone. Many currently “sold out” items are likely to resurface.

Finally, once our general backstock is up (probably in the next two or three months) we’ll begin making our extensive stockpile of rarities available online for the first time: tons of random out-of-print titles, "deadstock," warehouse finds, secondhand collectibles, etc., accumulated over the past few decades.

Frequent/returning customers will be getting early access to these items. Details to follow on how this will work (a priority mailing list? a 'frequent flyer'-like program?), but it will not be based on dollars spent. We want to reward those who consistently support us, especially in the discogs marketplace era (to those who show up trying to poach five copies of a one-off rarity, and nothing else, ever… ¯\_(ツ)_/¯ ).

So—we suggest you take some time to dig through the site—even we’ve been surprised by what’s been turning up, and there’s much more to come.
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