"This 7" single is the first release in a fictitious series of avant-garde music packaged in those cheap generic covers of hit singles from the 1950s and 1960s. The series opens with Nikolaus Gerszewski 's 7-minute orchestral piece Beethoven Square , pragmatically split into parts I and II across the two sides of the record. The cover advertises the history of Edition Telemark, but is also an homage to the elegant product design of the period."
