Mladys

TRONICS - Say! What is This?

"Say! What Is This? is a collection of early, previously unreleased and rare Tronics recordings from between 1978 and 1983. Tronics, led by Ziro Baby, who issued records between 1979 and 1983 are a musical rarity as things go. The releases brought Tronics and Ziro Baby, then and since, great acclaim being noted in the music press as a swamp God(1), the essence of Rock n Roll(2), arguably, a pre-cursor for English Post Punk and Indie music(3) and being credited for issuing the first independent cassette album in 1980 that started the cassette music boom that continues today(4). Despite the successes of the Tronics releases, being continually highly sought after and loved by so many, Tronics and Zarjaz Baby -- the name that Ziro works under today with his group Freakapuss -- remain rare, mysterious and enigmatic underground phenomena. Perhaps it was with this in mind that brought Brett Lyman, co-owner of Mladys Records, to remark that the recordings on this album were like finding a hidden room in the back of Tutankhamens tomb." - Mladys.

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After nearly a decade of false starts, multiple game plans veering off the rails, and a handful of shattered hopes and/or dreams, the odyssey is finally complete—the new Fusetron site is here.

This is the first phase of a multipart rollout that will span the next few months: the currently browsable stock includes miscellaneous new releases from the past 8+ months (we have a lot of catching up to do), plus approximately a third of our backstock. Note that we’ve reduced/slashed prices on many titles and will continue to do so in order to make room for new stock. We’ll also be expanding / tweaking / improving / debugging the site itself (for example, we still have work to do on the automated international postage system, not to mention the inevitable inventory discrepancies that come with transferring an ancient and massive database to a new system).

Over the next few months, as we take inventory, clean house, and delve into our storage, we will be uploading thousands of additional items, gradually, on a near-daily basis. This will include the majority of the LPs, as well as many titles, in all formats, once thought long-gone. Many currently “sold out” items are likely to resurface.

Finally, once our general backstock is up (probably in the next two or three months) we’ll begin making our extensive stockpile of rarities available online for the first time: tons of random out-of-print titles, "deadstock," warehouse finds, secondhand collectibles, etc., accumulated over the past few decades.

Frequent/returning customers will be getting early access to these items. Details to follow on how this will work (a priority mailing list? a 'frequent flyer'-like program?), but it will not be based on dollars spent. We want to reward those who consistently support us, especially in the discogs marketplace era (to those who show up trying to poach five copies of a one-off rarity, and nothing else, ever… ¯\_(ツ)_/¯ ).

So—we suggest you take some time to dig through the site—even we’ve been surprised by what’s been turning up, and there’s much more to come.
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